ecommerce growth Strategies
Over 20 years experience in driving Ecommerce growth
Do you sometimes feel that you need to take a step back and work alongside a fresh pair of eyes who can help you drive growth and provide strategic guidance on your growth plans?
I lead e-commerce end to end, aligning strategy, technology, marketing, and operations to drive profitable growth. My focus is simple: build digital businesses that perform, scale, and make money.
I have over 20 years experience working across multiple sectors and industries - from small DTC startups to FTSE 250 listed businesses going through digital transformation
why work with me?
Over 20 years experience in understanding growth levers
With over 20 years of senior-level experience and work across multiple brands, I’ve learned what consistently attracts the right audiences, builds genuine customer connection, and turns buyers into repeat customers. This isn’t theory—it’s pattern recognition from decades of seeing what drives long-term ecommerce performance (and what quietly limits it.
I can work in a variety of ways - from full time embedded in your team or on a fractional basis coming in for a few days a week to work alongside your current team to identify the growth opportunities and work to deliver real growth.
case studies
Dont just take my word ...
growth framework
The simpler the better - breaking growth into components drives success
Rather than chasing every new channel or trend, successful brands use a simple growth framework that isolates the key drivers of performance. By understanding how each component contributes—and how they compound together—teams can focus on what truly moves the needle. The simpler the framework, the easier it is to execute, measure, and scale.
customer acquisition
I design and deliver Customer Retention strategies that drive measurable returns. By understanding your sector and customers, I identify gaps and turn them into growth — from abandoned cart recovery to high-impact loyalty programmes.
customer retention
I’ve driven significant traffic growth across multiple sectors, launching and scaling high-performing digital channels. With 20+ years across all major digital marketing disciplines, I focus on what delivers real growth — backed by proven case studies.
improving conversion
I turn traffic into revenue through data-led CRO. From A/B testing to journey analysis, I optimise product pages, checkouts, and micro-conversions to lift performance across all devices.
platform optimization
I bring deep, platform-agnostic experience, developing growth roadmaps and leading end-to-end re-theme and re-platform initiatives — from platform selection through to successful delivery.
Global expansion
I have launched 10 International Websites and developed International Market entry proposals and projects to deliver growth across the globe. I have recently focused on US expansion strategies in particular.
This list is not exclusive - depending on your business model, the Ecommerce Growth Framework may also include Marketplaces, Transformation, DXP investment, UX / UI overhaul, acquisition - the list is varied but the above 7 are the main areas I have focused on to drive growth.
Book a Call today
Book a free 30-minute strategy call. No obligation. No pressure. Just honest advice on how to scale your store profitably.
My background is in offline Marketing which then moved over to Online Marketing some time ago. Since then I have worked in just about every area of ecommerce - from customer acquisition to web development, product roadmaps, CRO, and UX / UI design. I have also managed other teams as part of the wider Ecommerce setup including Customer Services, Logistics, Data Science and Warehouse. I have the experience to really work with you to drive growth for your business.
20 years experience
Significant experience in developing growth strategies with both small businesses and FTSE 250 listed companies across the full ecommerce mix - everything from customer acquisition to web development and product roadmaps. I know how to drive growth.
Growth Levers
I focus on setting up and tracking to KPIs as part of any growth plan - I work with you to understand those key KPIs and how they are performing. Once understood, I then look at putting a plan in place to improve those KPIs through testing and drive more revenue for your business.
product roadmaps
I am a qualified product owner - devising product roadmaps to drive growth and improve sales. I have set up and mapped out product roadmaps for growth - with my own team driving a Personalization product roadmap and with other companies to help stream line and focus their own product roadmaps for growth.
dtc / b2b / startups
I have worked in a variety of different industries including retail, banking, finance, utilities, travel and services. I also have experience of driving growth in both B2C and B2B sectors. Part of all these roles has focused on managing the global trading and all round digital growth plans.
digital marketing
I am CIM qualified and have significant experience in both offline as well as online marketing plus ATL and BTL brand experience. From working with FTSE 250 companies to small SMEs as well as local government, I can drive marketing strategies that drive growth cost effectively.
testimonials
Dominic was a breath of fresh air when he joined Avnet and was pivotal to driving the digital transformation that propelled the business to over $1 billion online sales and over 70% of orders transacted on the web.
Highly commercial and articulate, Dom was able to navigate across a complicated global matrix structure and was recognised as the guy who could get stuff done - whether as a Product Owner for the Personalisation squad where he significantly increased cross-sell revenue.
Or to setting up the online trading team, leveraging data science and collaborating across functions to increase average order value by over 40% Most importantly, Dom was great fun to work with, an ideas generator and the ultimate team player. I would highly recommend him
Ian Baxter
Global Head of Digital, Premier Farnell
"Dominic is a driven individual with the experience and personality to make a positive impact on your retail business. He demonstrates high energy and output and thats infectious in any team, but especially in E commerce.
He brings with him the experience to challenge your current E commerce setup while nurturing the talent that already exists. I would have no hesitation recommending Dominic for either Interim, Consultancy or Head of Ecomm roles."
Paul Brookes
Commercial Director, The Conran Shop
I worked closely with Dom for 12 months on a complex global project for Farnell. He is a brilliant collaborator and showed a unique skillset for navigating ambiguity and working cross-functionally. Dom's eCommerce knowledge is at expert level but he also carries a deep understanding of operational and commercial principles.
Luke Grigg
Regional Director APAC, Premier Farnell
Dominic is a resilient and determined Digital eCommerce expert who strives for success in the business he’s working within to ensure that KPIs are set and profitability enhanced. I’d strongly recommend Dominic for any business wishing to exceed its online capability.."
Richard Leigh
Global Digital Director, British American Tobacco
